• About


    Generation Success


He graduated with a 2:1 LLB law degree from BPP University

Named in The Diversity Powerlist by Inclusive Awards 2023

Won the Entrepreneur of Excellence Award in the National Diversity Awards 2022

Appointed as an Independent Member of the Student Association Board at Arden University

Announced as EY’s Accelerate Entrepreneur of the year 2021

Named Most Influential Social Enterprise CEO 2023 - UK by CEO Monthly Magazine

Appointed as a Co-opted member of the Education Board at the City of London Corporation

Appointed as a school governor at Newham Collegiate

Is a Fellow of the Royal Society Of Arts

James Adeleke

I'm James Adeleke and my area of expertise is social mobility and on removing the different social mobility factors that impact under represented groups at different stages of their careers. I founded Generation Success which now has a network of more than 10,000 young people and partnered with more than 70 employers.


I am passionate about creating a world where we all have equal access and equal opportunities to achieve our career aspirations, improve the well-being of people from disadvantaged backgrounds and build a world that is fair for all.


My vision is to empower the young generation to excel and create a network that advances social mobility by empowering people of diversity to reach their career aspirations. I aim to achieve these goals by making it easier for businesses and people of diversity to connect, thus creating equal access to more opportunities and building a fairer world for everyone.

Change, Not Noise

I wanted to be part of the change rather than the noise. As a young man with dyslexia and dyspraxia from a single-parent household from South London, I have spent the last 10 years navigating the social enterprise space, to become a respected figure in social mobility and employability.

The legacy that I’m building is not just impacting one’s life but it's having a butterfly effect on those who they know today and will meet tomorrow.

I can't wait to see where the journey will take them to and celebrate their success every step of the way.